Welcome to Murray Pet Sales & Consulting
At the heart of Canada’s pet industry is a vibrant, interconnected ecosystem—and we’re here to help every part of it thrive. With over 20 years of hands-on experience in retail, brand development, distribution, and strategic consulting, we understand the complex challenges pet businesses face.
Founded by Jennifer Murray, a passionate advocate for the health of the entire pet industry, our work is rooted in the belief that no business succeeds in isolation. As a self-defined pet industry ecologist, Jennifer brings a rare, systems-level perspective to every project. Jennifer is known to connect the dots others miss and works tirelessly to create strategies that support long-term sustainable growth. Whether you’re a retailer, supplier, or emerging brand, we don’t just offer advice—we become part of your journey.
What sets us apart? We’ve walked in your shoes, and we care deeply about the future of this industry. Our team believes in solutions that are as real and resilient as the people who run pet businesses every day.
Let’s grow something extraordinary together!
Opportunities for Distribution!!!
Norfolk Catnip is launching at the Connect Pet Expo. If you would like to place an order please download the order sheet below and submit to murraypetsales@gmail.com
Protect Oceans, Support Communities, Nourish Pets
Canadian retailers have a chance to be part of something bigger than any one product. The United Seal Industry Association of Newfoundland and Labrador is leading a bold initiative that supports healthy oceans, strengthens Canadian communities, and delivers incredible benefits for pets. Now we are calling on you to help us build a movement that can change Canada for the better.
Seal populations along the east coast are abundant, and without careful management, they impact fish stocks, the delicate balance of our marine ecosystem, and the health ofthe seals themselves. The USIANL seal project provides a solution. By supporting responsible and humane harvests, we can protect fish stocks, support sustainable coastal economies, and ensure our oceans – including the seals – remain vibrant for generations to come.
The products created from this initiative, especially seal oil rich in Omega-3s including DPA, are a game-changer for pets. These nutrients support healthy skin and coats, improve joint comfort, promote heart and brain health, and are absorbed more effectively than many traditional oils. Pet owners are looking for products that are natural, safe, and effective. By offering these premium Canadian products, you give pets the nutrition they need while promoting sustainability right here at home.
As a retailer, you are a critical part of this movement. Every sale and every conversation with a customer is a chance to support Canadian jobs, build a sustainable future, and protect the environment. By championing seal products, you are showing your customers that your business cares about pets, communities, and the planet.
We are inviting retailers across Canada to join us at booth 602 at the Connect Pet Expo. Be part of a movement that delivers positive change, strengthens Canadian communities, and gives pets the best nutrition nature has to offer. Together we can create a future where vibrant oceans, healthy seals, thriving communities, and happy pets are the standard.
Want to learn more about Canada’s newest and emerging pet food ingredient?
Youtube Video: https://www.youtube.com/watch?v=uWE5LGS_1nc&t=2s
Website: https://usianl.org
Seal has the potential to become Canada’s signature novel protein, similar to the success of kangaroo in global pet nutrition. To explore seal-based products and their market opportunity, contact Jennifer Murray by email at murraypetsales@gmail.com
Visit them at Connect March 4&5, 2026 https://connect2026.expofp.com/?murray-pet-sales
Opportunities for Distribution!!!
Instacakes are instant birthday cake celebrations in a bag. They are currently looking for distribution partners in Canada, USA, and Europe. Contact us today to place your order or learn more about distribution.
589 Broadway St, Tillsonburg, ON N4G 3S8, Canada
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